Branding
Creativity and strategy come together to build standout digital brands.
Why Branding Matters?
Consumers today are more inundated with ads, more jaded with marketing, and more skeptical of brands than ever before. Yet the very same consumers have rocketed so many digital brands into overnight success. While today’s customers are choosy, they still gravitate toward brands that look, speak, and act authentically. But creating a genuine brand identity – let alone one that aligns with your business goals – is a daunting task.
Our Process
Great websites add great values to your business.
Exploration
.png)
Storytelling
Identity
Exploration
We ask frank questions to get an understanding of what your business goals are, what your brand is now, and what it wants to become.
We also lay the foundation of critical research on which we build the project. We place particular focus on your major competitors, your audience’s behavior, and branding trends within your industry.
Storytelling
The modern brand has a story – a driving manifesto that explains what they’re doing and why their audience should care. Taking what we learned during Discovery, our branding and content teams help identify and develop the narrative behind your business, putting in writing your vision, mission, positioning, values, and core promises.
Visual Identity
In addition to creating amazing logos, our design and branding teams have vast experience creating visual guidelines for digital brands.
We can help choose a brand color palette that works together beautifully and strikes the ideal tone. We can create custom iconography, set photography direction, or build out other brand-defining visual elements. And we can expand your visual identity into any channel – including websites, advertising, and even animation – where consistency and authenticity are both key.