A well-crafted website design can strengthen a business and distinguish its brand. Top Design Firms' research shows that half of all users consider website design essential to a company's overall branding. Therefore, it is imperative for businesses to prioritize their website design in order to meet customer expectations and establish their brand identity.
Your website serves as the face of your business, thus it is essential to keep it updated according to the latest web design trends.
But what modern web design trends are on the horizon for 2023, and how can you use them to freshen up your site? Keep reading for 9 modern web design trends you can steal for inspiration this year!
1. Scrolling Effects
Scrolling effects — animations triggered by scroll action — create more dynamic web experiences, which is why they’re arguably one of the most popular trending web design elements this year. Interactive websites are utilizing these more frequently to pique the interest of readers, indicate a pause in content, and provide a three-dimensional encounter. Engineered Floors achieves this by blending horizontal and vertical scrolling.
For example, when the user lands on the homepage, they see an image of what appears to be a chair on the right. As the user scrolls, this image zooms out to reveal a living room, which is gradually covered in carpet. This 3D experience is delightful and informative.
2. Custom Illustrations.
Illustrations breathe life into your brand and website. When it comes to illustrations, For 2023's contemporary web design, inspiration is drawn from print publishing and other traditional art styles in the realm of illustrations.
Gone are the days of cookie-cutter stock images, with websites incorporating custom illustrations into their modern web design in 2023.
Custom illustrations not only make your brand unique but also add a level of brand awareness when your custom illustrations speak to your brand’s style.
3. Frosted Glass Effect.
In a designer's arsenal, the frosted glass effect has emerged as a popular trend in web design, often replacing gradients as a preferred background option. Thanks to advancements in web technology, creating websites with frosted-glass effects has become effortless in recent times. This effect allows for text or objects to remain legible while also adding color to a particular area, as the frosted glass overlay blurs elements behind it.
4. Neo Brutalism.
In 2023, web designers breathe fresh life into a decades-old aesthetic with the Neo Brutalism trend. We will continue to see businesses break the grid with more brutalist, anti-design layouts for more interesting and authentic design approaches Modern Neo-Brutalism showcases vivid colors, stark contrasts, daring typography, and no gradients. Industry leaders like Figma and Gumroad incorporate instantly recognizable Neo-Brutalist components into their websites, such as classic taskbars, map navigation to folder icons. Neo Brutalism in web design can feature bright colors, zero gradients, sticker-like illustrations, quirky animations, and daring typography.
5. 3D Visuals.
Screen resolutions for both desktop and mobile devices continue to improve, with 3D visuals being a prime way to capitalize on this trend. Websites that incorporate moving three-dimensional elements tend to keep users engaged for longer periods of time, as each touch or click on the screen offers a new and enticing experience. This, in turn, sparks curiosity and draws more users to your website.
6. Grid Design.
In 2023, modern web designers will continue to experiment with grids, and asymmetrical layouts are expected to gain even more popularity. Many leading web designers use CSS Grid Layout, which brings the full range of print layout capabilities to the web. This 2D grid layout system for Cascading Style Sheets (CSS) simplifies the creation of complex responsive web designs and ensures consistency across browsers.
Moreover, CSS Grid Layout enables the creation of clean and organized aesthetics with ease. While it still has a way to go before becoming fully compatible with all interfaces, Grid's momentum continues to grow as a top web design trend for 2023.
7. Emphasis on Product Photography.
As ecommerce continues to dominate the retail landscape, product photography will play an increasingly vital role in distinguishing successful online businesses in 2023. This trend is especially prevalent in industries like fashion and beauty, where customers often rely on high-quality images to make purchase decisions. In the coming year, ecommerce websites will strive to showcase their products through visually stunning and immersive product photography that highlights every detail, texture, and color.
2023 will be the year when product photography takes center stage as the ultimate tool for ecommerce success.
8. Data Visualization.
Presenting data in a captivating and informative manner can be challenging.
Yet, exploiting the fact that humans are visually-oriented beings and converting data into visuals can be an effective approach to ensuring your message is understood. Infographics and graphs are among the most common techniques used to animate data, allowing people to visualize complex information in a more accessible and engaging format.
By utilizing these visual aids, you can convey critical insights and information in a more compelling and straightforward way, leaving a lasting impression on your readers.
9. White Space.
White space is all about giving your content room to breathe but not cramming it onto the screen in any way. Providing sufficient white space on your website can lead to a more comfortable browsing experience for your visitors, allowing your content to stand out and enhance its legibility.
White space, also known as negative space, refers to the unoccupied areas between the various design elements on your webpage. It is important to note that this space does not necessarily need to be white, as any vacant area can be considered white space. By incorporating this element into your website design, you can create a clean, balanced layout that promotes ease of use and encourages visitors to engage with your content.
In Conclusion
Web design is a constantly evolving craft that is shaped by the evolving interests of visitors. Trends that are unfashionable today may become popular again tomorrow, while the introduction of new technology can completely transform the industry. Therefore, keeping up with the latest web design trends is crucial. However, it is also important to remember that the internet is your canvas, and you can use your artistic abilities to create your unique digital masterpiece.